Tata AIA Life Insurance said on Saturday it had linked up with joint service centers which will provide access to around 95% of gram panchayats in the country.
As part of its efforts to provide much needed life insurance protection cover to rural households and protect their loved ones from life’s uncertainties, Tata AIA Life Insurance Co Ltd has partnered with the Ministry of Health’s Common Service Centers. electronics and computing, the insurer said in a release.
With this link, the company said that it can engage in the network of more than 4 lakh Village Level Entrepreneurs (VLEs) at the last mile for the distribution of the life insurance plan.
“The partnership will enable Tata AIA Life Insurance to increase its reach to approximately 95% of gram panchayats, building pathways to make life insurance accessible to the most remote areas of Bharat,” said Tata AIA Life.
Venky Iyer, Director of Distribution and Head of Marketing, Tata AIA Life Insurance, said: “Currently, life insurance penetration is between 8-10% among the rural population of India. . Our constant effort is to make life insurance accessible to everyone. Indian home, and this alliance will further strengthen our distribution efforts by helping millions of customers in the most remote corners of the country through technology leverage and product innovation. »
“CSC has been providing insurance services to citizens since 2014. Through our partnership with Tata AIA Insurance, we have added new products such as Tata AIA Life POS Smart Income Plus Plan, Endowment and Income Plans to our catalog existing,” said Dinesh Kumar Tyagi, Managing Director, CSC e-Governance Services India Limited, said.
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