IAMAI Announces Formation of Digital Publisher Content Grievance Board

  • The DPCGC will have an OCCP Council made up of OCC editors as members and an independent grievance committee [GRB] – composed of a president and six members.
  • GRB will oversee and ensure alignment and compliance with Code of ethics.

Internet and India Mobile Association (IAMAI) today announced the formation of the Digital Publishers Content Grievances Council (DPCGC). Over the past two years, IAMAI worked collectively with its members to establish a self-regulatory and grievance framework for content hosted online [OCC] Editors. In light of the Computer science (Intermediate Guidelines and Code of Ethics for Digital Media) Rules, 2021, IAMAI establishes DPCGC as a Level II self-regulatory body for OCC publishers, as required by Rule 12, in the aim to enable consumers to make informed viewing choices.

The DPCGC will have an OCCP Council made up of OCC editors as members and an independent grievance committee [GRB] – composed of a president and six members. The GRB will be chaired by a retired Supreme Court and High Court judge and members will include prominent figures from the media and entertainment industry, experts from various fields including children’s rights, minority rights and media rights.

GRB will oversee and ensure alignment and compliance with the code of ethics by OCCP board members, provide guidance to entities on the code of ethics, deal with grievances that have not been resolved by the publisher within 15 days and will hear the grievances / appeals filed by the complainant (s). Subho Ray, President, Internet and Mobile Association of India, said: “IAMAI and DPCGC members are deeply committed to protecting consumer rights and equipping consumers with the right tools to make informed decisions and respond to their concerns. grievances. The formation of this body is an important step towards consumer choice as more and more people view content online. »IAMAI notified the Ministry of Information and Broadcasting that they are in the process of forming the DPCGC and also shared a list of editors who have confirmed to be members of the Council. So far, IAMAI has received confirmation from 10 publishers, including 1.) Alt Balaji 2.) Amazon Prime Video 3.) Arha Media 4.) Firework 5.) Hoichoi 6.) Hungama 7.) Lionsgate Play 8. ) MX Player 9.) Netflix and 10) Shemaroo. IAMAI is also awaiting confirmation from several other such digital publishers.

The creation of the Digital Publishers Content Grievances Council (DPCGC) is an important step in ensuring that OCC publishers comply with IT rules 2021. The Digital Publishers Content Grievances Council will serve as a transparent and open channel to effectively address consumer grievances . As part of the compliance process, this newly formed body is an important step towards consumer empowerment and choice.

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