Consumer services

Etisalat Group completes acquisition of elGrocer

Emirates Telecommunications Group Company (Etisalat Group) has announced that, following the November 18, 2021 announcement, it has completed the acquisition of elGrocer DMCC.

Founded in 2015, elGrocer is a leading online marketplace for groceries operating across the seven Emirates of the United Arab Emirates, the state news agency reported. W.A.M., adding that it brings together on the same platform the major brands and specialized stores with more than 500 points of sale and 120,000 referenced products.

Acquisition of elGrocer will complement Etisalat UAE’s existing marketplace services under the “Smiles” brand, which includes online food delivery, lifestyle offerings and the ability to earn and redeem points in over 7,000 outlets across the UAE.

To celebrate this milestone, Smiles users can now take advantage of a limited time offer of 50% off up to AED 50 ($13.6) on online grocery shopping with elGrocer. All UAE consumers can download the Smiles app to get this special discount voucher and use it for transactions from any outlet on elGrocer.

Khaled ElKhouly, Chief Consumer Officer of Etisalat UAE, said: “Following the successful launch of the Smiles food delivery platform in early 2021, the ability to offer our customers online grocery services presents an opportunity. exciting to improve our Smiles offer for UAE consumers. and 2.7 million existing Smiles members. We firmly believe in integrating elGrocer, we will be able to empower our customers by offering more personalized and unique proposals, expanding the possibility of earning and redeeming points Smiles on online grocery transactions and offering exclusive discounts. “

Raed Hafez, CEO of elGrocer, said, “We are proud of what we have achieved so far with elGrocer in delivering groundbreaking experiences and innovations for grocery consumers. Now we look forward to Smiles and elGrocer coming together to bring more access, value and innovation. to improve the daily lives of consumers in the United Arab Emirates. The power of Smiles technology, customer base and currency, combined with elGrocer’s retail network, customer expertise and consumer services will bring delicious new benefits and experiences to market. »

“One of the first steps we are taking is a major update to the elGrocer app which makes the shopping experience easier and faster with many attractive services and features such as faster deliveries, search shopping list, recipes purchasable by chefs and brands, click-and-collect service, and more. This will soon be complemented by major value for customers, allowing them to earn and redeem Smiles points on elGrocer orders,” added Raed.

Nader Amiri, Founder and COO of elGrocer, said, “I am very excited to begin this new journey of leveraging the strengths of Smiles and elGrocer to bring new opportunities to consumers and the retail from the United Arab Emirates.Consumer habits are changing very rapidly and together we will give consumers enjoyable experiences and bring unique new services to the market.We have already started delivering rich offers exclusively to Etisalat customers and We are also rapidly expanding our current retail network of supermarkets and specialty stores across the Emirates.