THE government regards the effective protection of consumer rights as vital and therefore places it at the top of the agenda of the Ministry of Industrialization and Trade.
So said Industrialization and Trade Minister Lucia Iipumbu in Windhoek on Thursday during a meeting to raise awareness, share and deliberate on issues of mutual commercial and entrepreneurial interests.
These included consumer protection policy and administration of the Liquor Act.
She said the ministry launched the National Consumer Protection Policy 2020-2025 in September 2021, with the main objectives of seeking an effective consumer protection framework.
“It was also about developing the knowledge and skills necessary for consumers to understand their rights associated with their spending and investment choices, as well as encouraging fair trade in a competitive economy,” he said. she stated.
The policy highlighted the need for legislation to tackle unfair commercial practices affecting businesses and consumers, including marketing tactics, advertising campaigns, sales promotions and other commercial practices aimed at influencing decisions consumers in the market.
She said the ministry had dedicated its consumer protection and internal market regulation division to serve as the national consumer protection office.
“This office is responsible for liaising with other industry regulatory bodies and institutions, as well as responding to all consumer complaints and ensuring a level playing field for all businesses, educating consumers about their rights and the mechanisms available to address their complaints. while the legal framework is being finalized,” the minister said.
Iipumbu said the ministry administers the Liquor Act, which provides for the licensing of all liquor supply and sale establishments in our country.
“The ministry carries out this daunting task with its strategic partner, the Office of the Judicial Services Commission, which provides both chair and secretariat services for all liquor licensing committees in all regions.
The presence of different stakeholders, such as local authorities, consumers, the business community as well as representatives of various business communities is indeed a notable positive response to the ministry to collectively help entrepreneurs, and a step in the right direction for small and medium-sized businesses. to the call to meet with the government halfway through establishing practical business solutions, she said.
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